A widely used term in skin care. The Myrtle Leaf chooses an 100% natural-state Aloe Vera Gel with no texturizers added. This creates a formulation challenge...always. Aloe Gel consistency in its natural state varies from batch to batch. Good thing KayDel has been working with it for 25 years so she can adjust each batch to work with this special plant ingredient. Pure Aloe Vera Gel is craved by the skin for its cooling effects and plumping hydration.